Tiger Sugar Craze

Brown Sugar Milk Tea with Pearls. Credits: Google Images

The Tiger Sugar craze is real.  In Taiwan, people line up in front of this shop every day to get a cup of bubble tea (otherwise known as ‘boba’) despite the abundance of boba shops in town. In Singapore, people go crazy over it. As you scroll down on your Instagram feed, you are bound to see at least one aesthetic post of the drink– brown sugar syrup dripping down on the sides of the fresh, white milk, and topped with chewy tapioca pearls on the bottom of the cup. As of now, the Tiger Sugar Singapore branch has expanded from Chinatown point to Capitola Piazza, and the basement of Paragon Shopping Mall. On average, people line up anywhere from half an hour to a few hours in these three locations to collect their toothsome dessert.

But what makes Tiger Sugar so special?

Tiger Sugar Shop in Taiwan. Credits: Google Images

Tiger Sugar is a Taiwanese bubble tea brand that was first opened in Taichung, Taiwan. Ever since, it has garnered mass attention, contributing to its whopping three hour queue as well as expansion through global chains. It currently has six open stores in Taiwan, three in Hong Kong, and three in Singapore. With its biggest hit of “Brown Sugar Boba Milk with Cream Mousse” menu, it has contributed to not only aesthetic Instagram posts, but satisfaction and urge for more from its customers. The best selling Brown Sugar Boba Milk is a concoction of fresh milk with caramelized brown sugar syrups that create stripes like that of a tiger, hence the name “Tiger Sugar”. And Tiger Sugar’s uniqueness is explicitly shown through its ingredients.

For bubble tea connoisseurs, this is it.

This shop’s drink is unique compared to other boba shops in Singapore because it uses four different types of Taiwanese brown sugar as opposed to only one. A lot of time is invested into producing a caramelized taste by mixing and stirring the four different types of sugar in low heat.

As for the Milk, 8days.sg has reported that “the milk [used by Tiger Sugar in their drinks] is Japanese dairy company Meiji’s 4.3 Deluxe Milk”, which contributes to its freshness in taste and creaminess in texture.

Tiger Sugar has shown its greatness through its tapioca pearls as well. Many boba shops around town have been known to be hard and cold because of its duration being left outside. However, Tiger Sugar is different: It’s warm. It’s a mixture of gigantic, chewy pearls and smaller, less chewy ones. The brown sugars blend with the pearls, creating a sweeter and tastier sensations.

Tiger Sugar’s best selling “Brown Sugar Boba Milk with Cream mousse” and Tiger Sugar logo. Credits: Google Images

Meet your SAS Tiger Sugar Fans

As much as Tiger Sugar has touched the hearts and taste buds of many Singaporeans, many SAS students have experienced the same and have joined the craze. Junior Nicole Han reported saying that, “I didn’t really know anything about Tiger Sugar until I was scrolling down on my Instagram discovery page and saw a picture of it. When I first got to the Paragon Shopping Center, though, I was disappointed because the line was really long. But to my surprise, the line moved on very fast and efficiently,” she added on, “from all the bubble teas I’ve tried, this is the best.” Similarly, junior Hee Jae Park enthusiastically claimed that it was easily one of the best drinks she’s ever had. She proclaimed, “It’s so good. It’s such an energy booster especially during mock and AP Seasons. It’s a little more pricey than other places but it is definitely worth the price. It’s a great balance between the fresh milk, tasty pearls, and sweet brown sugar.”

Pro tip: Shake your Tiger Sugar boba before drinking it 🙂 Credits: EATBOOK.sg

So the next time you’re craving for some sweet treats, make sure to pay a visit to Tiger Sugar for some Instagram worthy photos and unforgettable boba memories!

Author: Brenda Lee

Brenda Lee is currently a junior, and this is her first year as a reporter for The Eye. This is her sixth year studying in Singapore American School, and despite coming from a Korean, American, and Hong Kong background, she considers Singapore her home. In her free time, she loves to indulge in bubble tea and consume food from all kinds of cuisine. In addition, she finds happiness in travelling around the globe and exposing herself to different cultures. She can be contacted at lee45288@sas.edu.sg.

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