Behind the Scenes: The SOAR Campaign

Ever wonder what goes on behind the photos that decorate not only our SAS campus but also our website and magazines?

The SAS Communications Office carries out an annual four-day-long campaign that brings in 16 professional photos advertised around the school and beyond. Planning several months in advance, SAS works with Scott Woodward and his photography team to carefully compose shots that represent our entire community. In this video, SAS Eye Reporter Jonna Chen follows along with the campaign’s fifth year of running and takes a look at what happens before, during, and after these photo shoots.

Author: Jonna Chen

Jonna Chen is the Editor-in-Chief of The Eye this year. This is her fourth year in Singapore (and SAS) and her second year working with The Eye. Currently a senior, she can be found stressing over a formative quiz or poking her friends on a normal school day. Once at home, she multitasks by doing homework, organizing her life in color-coded lists, and watching Worth It on YouTube. Her phone constantly being on silent causes her to miss all her friends' calls, but she can always be contacted at

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