Stop Making the Wrong People Famous

The spotlight is now off the old and onto the new generation. My generation. We are called Generation Z and as we are characterized, many young adults are starting their careers early. Youtube is one of the top platforms on social media to give teens an opportunity to creatively create content. When Youtube first started on February 14, 2005, many users started to post as a way to distract themselves from reality. In fact, a new trend started by many Youtubers a few years ago – the Draw My Life tag – paved way for a little insight on an overview of their life up to the present, many of whom were bullied at school and felt like they had no voice. Youtube seemed to be the best way to relieve that pain.

But what were they famous for? Something as simple as lip-syncing on the app Music.ly to already popular songs as well as looking attractive in front of a camera can be the answer to the question.

So they started Youtube with a fire of passion, creating something that I, as a viewer, never thought of before. I became an avid viewer of a few YouTubers who were at the time, trying to grow their platform, gaining hundreds of followers by the day. From beauty gurus to travel explorers, I was shocked to see how much creativity flowed through people’s channels. If it wasn’t the content itself, it was the editing. If it wasn’t the editing, it was the content. And of course, there are the videos with impeccable content and editing. The faces behind the videos solely didn’t think about how to increase their views just for the heck of it; no, they were passion projects.

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Ryan Higa, one of the first famous Youtubers. Photo Credit: Pinterest

Take Ryan Higa for example, from the Youtube handle name, NigaHiga. He started his Youtube channel on July 20, 2006, where he performed comedic skits he wrote with a couple of his friends. Even up till now, someone who is thought of as an old Youtuber, he is still creating new ways to convey new ideas for his 21 million subscribers on Youtube such as rants about current events while maintaining a level of comedy.

Nowadays, young entrepreneurs are tackling on other social media platforms such as Vine (which was discontinued on January 17, 2017), Music.ly, Instagram, and Snapchat. Young internet personalities such as Jacob Sartorius or Loren Grey who were only eleven at the time their views grew. But what were they famous for? Something as simple as lip-syncing on the app Music.ly to already popular songs as well as looking attractive in front of a camera can be the answer to the question. tenorNow both have over 15 million followers on Music.ly and over 1 million subscribers/followers on Instagram and Youtube. Otherwise, I’m not too sure if they offer real talent to the world. Since then, many of these now teenagers signed on with different record or modeling labels to help support their newfound “career”. Furthermore, because business is business, popular companies from magazines and on the internet eye so many of the growing personalities and add more fuel to the fire, making the following of each star increase by the minute.

 

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Internet personalities Jacob Sartorius and Loren Gray who started their fame through Music.ly. Photo Credit: Musically Challenge

So I guess what I’m trying to say is this: it’s amazing that so many young kids now are driven to start their careers early, but what talent do they have to bring to the table that isn’t just looking pretty and lip-syncing to songs?  Indeed, we need to re-assess our role as consumers in blindly boosting

Author: Kristen Chan

Kristen Chan is a first time reporter for the SAS Eye! This is her sixth year at SAS and is now a senior. She was born and raised California but moved to Singapore when she was twelve. In her free time she is either golfing or dancing. Otherwise she is happily in her bed watching Netflix because of “cancelled” plans, watching dog videos while constantly asking her dad about how much she wants one, and spending time with her family. She can be contacted at chan44374@sas.edu.sg.

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