Singapore, a mass trading port and technology hub, is an ideal location for global businesses to site their headquarters in Asia. SAS students know this, because many of our parents work for these international companies. However, the start-up community of Singapore is also thriving, and is even considered among investors as an ‘entrepreneurial hub’. Small businesses in Singapore find success because of many factors. Firstly, Singapore’s geostrategic location helps it bridge the markets of China, Indonesia and Malaysia, therefore giving huge advantages to entrepreneurs looking to expand their business. Being a crossroad between the East and West, it’s a good place for different minds to come together and innovate, which is crucial to the success of the many small technology businesses founded here. Secondly, according to CNN, “[Singapore] has an environment that favors entrepreneurship and startups”, because of the stable economic climate that is needed for innovation to flourish. Along with this, businesses gain a lot of confidence opening here because of little corruption and strong support from the Singapore government.
Companies founded in Singapore as start ups include Twelve Cupcakes, Bread Talk, and the international gaming technology company Razor. To Ellie Sakrzewski, an Australian fashion designer, Singapore was the best location to open her small business. She opened ‘The Big Blow’, a hairstyling and beauty salon, in 2013. Ellie was inspired to start the salon “to make the process of getting ready for events easier and more fun”. She found that there was a gap in the market for this kind of hairstyling and makeup service, so there would be a demand for the service.
Like many other Entrepreneurs, Ellie was confident in starting her business in Singapore because of the stable economy and warm environment. In her experience, the other small businesses in her area were supportive friends, rather than jealous adverseries. Although there have been challenges, Ellie has found success as an entrepreneur in Singapore. Today, ‘The Big Blow’ offers beauty services at their salon in Cluny Court, in hotels, at home and on photoshoots.