SAS students spoof ads to make a statement on gender equality

How do SAS students feel about gender stereotypes today?

Gender.

We hear the word all the time. But should it play a part in how others judge and perceive you without even knowing you? Should your gender define you as a person?

Modern media definitely thinks so, using stereotypes to sell a certain product or lifestyle. Women in ads can often be perceived as sexual objects while men are just muscle machines, constantly needing to “hit the gym.” But why can’t a girl in an ad enjoy lifting, and why should any gender be viewed as a prop to please the other?

I have decided to take two popular commercials and switch the gender of the person on camera. Although some come across as humorous, the point is to make you aware of how one gender performing the same act as the other is perceived very differently, even in a society that claims to have equality between genders.

Gatorade

Originally a sports ad with a male athlete used to promote the product as a workout essential for men.

Original Video (start @ 0:15)

Gender-Switch Video

Victoria’s Secret

Known for its slim bodied and symmetrical-faced models, Victoria’s Secret does it best regarding targeted gender roles. Changing the gender definitely changes the whole angle of the video.

Original Video

Gender-Switch Video

Changing something as simple as gender in an ad affects everything the ad stands for. With the conscious effort to try and abolish gender stereotypes this should not be the case anymore. It is simply outdated to think that one gender is superior over the other; it is time embrace the fact that both genders together can achieve much more when they aren’t pitted against each other.

Author: Sasha Quinlan

Sasha Quinlan is a second year reporter on The Eye. She is a junior and has attended SAS for the past 15 years. Some of her hobbies include writing, cheering, and eating sweet potatoes. She can be contacted at quinlan18229@sas.edu.sg.

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