Online Stars of SAS: Meera Navlakha and Erin Jung

From OOTDs and travel diaries to thoughts on multiple issues such as feminism and positivity on body, senior Meera Navlakha shares valuable aspects of fashion and lifestyle through one of the most well-known blogs in Singapore, MomentswithMeera.

The front page of MomentswithMeera
The front page of MomentswithMeera

“I was always inclined towards writing and wanted to share it with people,” said Meera Navlakha, the creator of the blog MomentswithMeera. MomentswithMeera has 1k followers and receives 500-1000 views per day. As one of the most successful online stars at SAS, Meera was attracted to blogging to share her taste and opinion on fashion. At the young age of 12, Meera launched her blog with the initial goal of showing that fashion is much more than just clothes. 

As her blog received fame and popularity, many companies have asked Meera to show their products on her blog. “Sponsoring is when brands or companies give you products to include in a post” Meera explained. She has been able 

Companies that have worked with Meera
Companies that have worked with Meera

to get sponsorships from many companies including Zalora, a popular online shopping site in Singapore. Meera has been sponsored on both her website and her blog, and has even been paid for the sponsored products she featured in her “sponsor” tab on her website. However, even with the multiple benefits she received, Meera feels pressured to avoid being perceived as “selling out” or “posting just to be sponsored.”

Even though MomentswithMeera holds more than 2k followers on Instagram (@momentswithmeera) and receives recognition from different companies, Meera still struggles to keep up with her tight school schedule along with her blog. With multiple APs and essays Meera needs to write for college applications, it is challenging for Meera to put in five hours of blogging into her lifestyle per week.

Meera’s not the only online celebrity here at SAS. Senior Erin Jung has more than 8K subscribers and 900K total views on beauty and fashion related videos on Youtube and even her own line of cosmetics that she sells online.

Screen Shot 2015-10-25 at 8.09.19 PM
Front page of Erin’s YouTube Channel

Erin describes the YouTube community she is involved in as a group of open books where many people can share their opinions online. As a young middle schooler who watched YouTube videos on a daily basis, Erin decided to make her own beauty-related videos through her YouTube channel, “Allthatglitters,” to promote self-confidence and the ideScreen Shot 2015-10-28 at 9.33.51 AMa that no one should care about what other people say.

Through her channel, Erin not only learned about integrity, especially while advertising company’s products, but she also had great opportunity to launch her own cosmetic line, the Candela cosmetics.

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Makeup that Candela Cosmetic sells: from eyeshadows to brushes retailing from $15 to $50

“I started Candela Cosmetics in June this year because I’ve always dreamed of having my own makeup line,” said Erin. Her cosmetic line has become so large that she is working on even more. “I am in the process of formulating my own range of lipsticks, foundations and blushes, and I am even interested in making custom colors for people. All the products are cruelty free, vegan, and handmade in small batches since I want to provide products that are good for the skin without losing quality. I’m just getting started, but I’ve always loved chemistry and making my own products has been so interesting. By the end of the semester I plan on adding three new shades of lipstick, foundation, and blush to the permanent line,” Erin said.

Despite the great opportunities Erin has encountered through her passion in YouTube, there was a drawback. Erin occasionally endured hate comments, especially on her more popular videos. But Erin is encouraged by the support of her fans. “Sometimes there are even people who stand up for me and argue back and that’s always great and funny to read. I don’t let it get to me.”

Because of her earnings from her own cosmetic line and her YouTube channel, many have asked if she would pursue YouTube as her job. “I do want to pursue it in the long run, but it’s definitely not a sustainable job. I want to keep making videos, but I’ll definitely branch off like I have already with Candela Cosmetics. I like having them go hand-in-hand where I can make videos with my own products because I get to make videos and promote my line at the same time.”

Regardless of whether Meera and Erin decide to pursue social media as a career in the future, it has already shaped their identities as outgoing and self-motivated individuals, allowing them to express themselves to a real audience in a responsible way. There’s no doubt these stars will continue to shine in the future.

Author: Jenny Kim

Jenny Kim is a senior, and this is her second year as a reporter of the Eye. She was born in Korea, but she came to Singapore at the age of nine. She enjoys playing tennis/golf, listening to music, hanging out with friends and family during her free time. She can be contacted at kim33424@sas.edu.sg.

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