F-bombs for feminism: is it effective?

“What’s more offensive? A little girl saying f—, or the f—ing sexist way society treats girls and women?” This is the question posed by the YouTube viral video, “Potty-Mouthed Princesses Use Bad Words for Good Cause.”

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Anti-hate t-shirts sold by FCKH8.com

FCKH8.com is a for-profit T-shirt company with an activist mission striving for LGBT equality, anti-racism and anti-sexism. With over 305,000 followers on Facebook and 43,000 on Twitter, FCKH8.com has dedicated $250,000 to the equality cause through directly funded projects and donations to LGBT charities. In 2014 FCKH8.com expanded its anti-hate message with campaigns and t-shirts focused on fighting sexism and racism and supporting those important causes.

Recently, FCKH8.com released a viral video called “F-Bombs for Feminism: Potty-Mouthed Princesses Use Bad Words for Good Cause.” The video features five young girls dressed as cute, pink princesses addressing issues women face such as rape, pay inequality, and the pressure of looking a certain way. While the princesses point out very important issues, the real message of the video gets lost due to how distracting it is to listen to five year olds swearing.

The way these girls are dressed represents how women in today’s society are pressured to look, act and talk: like princesses. Jahvon Coney, a freshman, mentions that the little girls are going against “what society feels is right.” This is true for how they look as well as what they say.

And what the little girls talk about between f-bombs is discrimination against women – which is prevalent nearly everywhere in the world – but these princesses’ tirades relate specifically to women’s discrimination in the US. While 51% of the US population are women, they comprise only 20% of Congress, have no national paid maternity leave or subsidized child care, and they still earn only 77 cents to every dollar men earn.

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The inequality between women and men today needs attention, but cursing should not be the last resort to getting people’s attention. There are much better and more creative ways to advocate for an issue as serious as this. I understand that they are trying to make a bold point, but acting offensively to show the poor treatment of women is not the answer.

Izzie Riant, a junior, said, “It’s kind of like the ALS ice bucket challenge, the message got lost in all the buckets of ice. In this video, the message gets lost in all the swearing.”

It’s obviously an effective way to make a viral video, but how many people are actually shocked by the information and not by the little girls? This video is supposed to  empower women and make a point, but do these little girls even understand what point they are supposed to be making or the importance of the issue, or are they just being used by a t-shirt marketing company?

The real-world challenges women face aren’t going to be solved by little kids dropping f-bombs. Instead, we should all work together to create lasting solutions.

Author: Jamila Adams

Jamila Adams is a Co-Editor-in-Chief of The Eye and part of the Morning Show crew. This is her second year as a reporter for The Eye and the Morning Show’s production staff. She is a senior this year and has been at SAS since she was in Pre-Kindergarten. Some of her hobbies include taking bubble baths, spooning her dog and eating truffle fries. She can be contacted at adams17587@sas.edu.sg

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